You see them in the aisles of any major shopping centre, the Shopping Centre Kiosk selling everything from mobile phones to skincare, and they offer some great advantages for the small business owner. Here’s why: Low Cost - Unlike a store in the shopping centre, shopping centre kiosks have a substantially lower overhead. You don’t need as many staff, as you can easily work the kiosk y...
What’s fun got to do with exhibitions, right? Well, fun brings people back for more, and gets you remembered. The more energy generated at your exhibition stand, the more traffic you’ll gain, and the more engagement you get. Here are some ideas to get you started. Have a contest Have your visitors drop their business cards into a bowl to go in the draw to win a prize. The pri...
How much of your exhibition program is focused on the marketing aspect of trade shows? The logistics of getting your stand from A to B (sometimes C to D) takes up a lot of time, but it’s important to still take time to focus on how to market yourself better, and improve your exhibition results. Zone in on your best persona To better understand your best clients as prospects, crea...
1. Get Your Branding Sorted Out Get a good graphic designer to put together your branding, and use it on everything. This includes your business cards, website, social media, emarketing, product tags and carry bags. Don’t forget your market stall or shopping kiosk signage as it is a key element in assisting you to pull together a professional image. A consistent look will make you look trus...
It doesn’t matter if you have a big budget (or a little one), there are still a few tricks you can use in your exhibition space that can maximise your time and space at any conference,exhibition or trade show. Be different If you want to be remembered, do the opposite of everyone else. If every other display is big, go small. Sometimes people can feel a little lost at a mass...
As the wave of social media continues to make its way into our lives, it may seem that more and more businesses are asking you to “Like us on Facebook”. Why? Do they know something you don’t? With the amazing popularity of Facebook, is it actually worth the time to create a Facebook page for your business and maintain it? Read the following reasons why the answer is a definitive ...
Does your shopping centre kiosk have a product or service that caters to women? Today’s women has many demands on her and her time, including a job, household management, child care and more. She needs a fast, easy and convenient service. If your kiosk can find ways to accommodate the needs of women, significant sales will be your reward. Here’s some ideas to get started: Make your ...
Change is inevitable, and trade shows are no exception. As with any change, there are challenges, but there are also opportunities. Here is what you need to know now. 1. Technology is here to stay The exhibition industry is captivated by technology, which is having an impact on the way that people experience the shows as attendees. This change is here to stay for the long term, des...
So you’ve been around the circuit and you’re no longer an exhibition newbie. Your staff know how to work the stand and aisles, your display has bold graphics and clear messaging and you know how to put together a promotion that draws people to your stand. Now you’re ready for next level. Here are five tactics that will help you grow your exhibition marketing program. ...
It’s always good to look for the positive in any situation. While on the surface, it may seem that small exhibitions may be a problem, they are quite the opposite. In fact, for the more opportunistic exhibition marketer, they can be a powerful tool. A positive approach can get you even more value out of a small exhibition than many larger shows. A small audience can mean big connect...