Typography has long been a vital part of promotional material, advertising, point of purchase or display stands.
Designers often use typography to set a theme and mood on a banner display or exhibition stand; for example using bold, large text to convey a particular message to the reader.
Type is often used to draw attention to a particular advertisement, combined with efficient use of colour, shapes and images. Today, typography in advertising often reflects a company’s brand.
Fonts used in advertisements convey different messages to the reader, classical fonts are for a strong personality, while more modern fonts are for a cleaner, neutral look.
Bold fonts are used for making statements and attracting attention to your trade show or display stand.