The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed.

Henry Ford

(Display Systems are a prime example – before buying, find out what benefits are offered (can save you time and money in the short and the long term), what they are made from (quality – does it reflect your Brand effectively) and what is included in the deal. Initial price based decision can cost you a lot more in the long term).