For many businesses, a trade show can offer a simple and convenient way to target relevant buyers. When attending a trade show, the greatest challenge can be rising above the visual impact of neighboring booths. You need to convey your message forcefully and effectively in just the few seconds that someone spends walking by your trade show booth.
The display decision should be based on your specific show objectives, your budget, and your corporate branding goals and guidelines. If you?re the marketing director for a big company and want to position yourself as a leader in your industry, you?ll need a very large space and a custom or high end modular exhibit. If you?re a startup business with a limited budget, you should consider an inexpensive popup booth or a rental exhibit.
Click here for Choosing the Right Display System
Basically a window shade in reverse, pull-up display stands or banner stands are a quick way to enhance your trade show or exhibition. Use several together to create a back wall, or one or two free-standing pull-up displays to accent the front of your booth. They are extremely lightweight and very quick to set up. They are perfect to enhance your pop up back wall by showcasing products or services.
Pop-ups are the most popular booth option for a 3m x 3m or 6m x 3m exhibition or trade show space, or for sales events and conferences. There are a broad range of pop-ups available in the market today and most are available with podium wraps to convert the carrying case into a podium. Some of the key factors to look at in selecting a pop-up are durability, ease of setup, weight and quality of graphics. Pop-ups can be complemented with shelving, LCD/Plasma brackets or counters, backlit endcaps, literature displays, and other accessories which can convert an ordinary pop-up into a standout display!
Panel Displays (Fabric or Printed)
Panel Displays are an alternative to pop-ups, and can provide a high end look similar to a pop-up display stand. Panel displays generally hold more weight than pop-ups so they can work well if you have heavier products to display. Great as a fabric finish or printed finish. They can be setup to support products and LCD/Plasma monitors.
Modular exhibits are higher end exhibits that provide a custom look but can still be setup easily. Modular exhibits generally use higher end materials including durable prints, extruded aluminium frames, high end composites, laminates, and innovative bold designs. Modular exhibits will hold more weight and can also be used to hold large plasma screens and LCD panels.
Custom exhibits provide the ultimate in branding and high impact. They are completely custom designed and manufactured so they can be designed to meet very specific show objectives and may include elements like rotating towers, theater spaces, conference areas, and numerous product/service display stations. The payoff in a custom exhibit can be huge since it sets you apart from the competition and creates a locked in memory of industry leadership.