The advancement of technology is now moving faster than ever, which means that incorporating technology in your display is becoming easier. If you’ve never considered how tablets, camera phones, event management software or video monitors could enhance your display, read on.




Use Smart Phones and Tablets to Gather Leads

Pen and paper is a simple way way to capture leads, but sometimes deciphering a customer’s handwriting can be difficult. Smart phones and tablets have changed this for the better. Capturing a lead’s contact information is now as simple as taking a photo of their business card.


Another great way electronically capture leads is to use a business card scanner (or a business card scanner app), which allows your staff to scan a business card easily. These automatically add contact details to email list, which cuts down on administrative time later.


Organise your Exhibition Stand using Event Management Software

Another way to incorporate more technology for a smoother show is to use event management software to keep everything organised. Look for software that will automatically send an email to your sales staff back in the office when a new sales lead is captured. Imagine how impressed your potential customers will be if you can follow up with relevant information before they’ve even returned from the show. Additionally, some event management software will automatically send out an email blast to attendees immediately following the trade show, which can help your company increase its return on investment.


Personalize Your Message with Video Monitors

If your exhibit is well attended, sometimes visitors will have to wait for a few minutes to talk to you. Try strategically placing a few video monitors around your display so that attendees can use the time to learn about your offer while they wait. Make sure your video messages are produced professionally to give the best first impression possible.

Technology can be a fantastic addition to any exhibition stand, as long as you understand how if can be used before you incorporate it within your display.