Below is a simple checklist to prepare yourself for the coming exhibition and trade show season. Is your trade show exhibit or display stand up to date and ready?

 

To make sure your events run smoothly, follow this simple checklist:

 

• Check your display stands condition.
  

With only a few seconds to make a good impression, you need to ensure your exhibition is in excellent shape. Make any necessary repairs, replace any missing pieces and renew your trade show graphics to ensure they are in good shape and relevant to your marketing message and brand.

 

• Check your marketing materials and giveaways.
  

Check that you have plenty of your trade show exhibit’s brochures, fliers and giveaways to make sure you have plenty for the whole season. Make sure all information and messages are current.

 

• Check your electrical, AV and computer equipment.
  

Take a moment to switch on all your audio and visual equipment, including laptops, monitors, projectors and kiosks, to ensure they’re in working order and ready for use.

 

• Research show services and deadlines.
  

Register for on-site services early, when rates are lower, and you can save a significant amount on your show expenses. Now’s the ideal time to check deadlines for ordering services, such as material handling, electrical and Internet, booth cleaning and carpet rental. You should also review your exhibitor manual to see all services available at your show and determine whether you need to find outside services as well. Map out a time line of important tasks leading up to the event.

 

• Coordinate your transport or logistics schedule.
  

Before the season starts, determine your transport time lines. By planning ahead, you’ll will have time for road transport – an economical, money-saving option.

 

• Organize your display stand installation.
  

Schedule your installation and dismantle dates according to move-in and move-out dates.

 

• Develop your marketing strategy.
  

Set your trade show or exhibition marketing objectives and strategy, including media advertising, sales and lead goals, pre-event promotions and follow-ups. Having a marketing plan in place before the season starts can help you better identify your objectives – and measure success.

 

By planning ahead, you can ensure your event has MAXIMUM IMPACT, without exceeding your budget. To make sure you’re prepared for the new season, contact us today for more information.