The Trade show and Exhibition season is coming to an end, and it has been an interesting 12 months. Therefore, it is a great time in the next month or so to review your events. Here are a few pointers to consider:


a) Review your goals for your exhibiting and events.


b) Check your trade show display equipment and if it needs updating, set a time frame schedule planning, purchasing and what improvements would be good. There are always new products entering the market.


c) Review your costs and return on investment for this part of your marketing.


d) Review specific trade events or conventions to see if they should be added to your event calendar.


Noting the above, refine your strategy for the 2014 trade season.