From snazzy new displays, incentives and rewards for key staff to intensive training, there are a myriad of low cost methods to improve the performance of your next trade show.
Here are ten tips to get you started.
- Do your research. Make sure your trade show attracts a large number of people from your target audience.
- Plan and Prepare. Give yourself plenty of time. Preparation for a major trade show or expo can take from twelve to eighteen months.
- Prep your Prospects. Don’t wait until the trade show arrives to let your prospects know about the show. Email them some information and include a call to action, urging them to stop by your booth.
- First Impressions Count. Stress to your trade show staff the importance of friendly greetings, polite body language and good manners. Establish a dress code to give your company a professional image.
- Ensure the staff on your booth can answer any technical questions.
- Practice asking qualifying questions with your staff.
- Product demonstrations draw a crowd. Make sure your staff can give an engaging presentation and have them practice before the expo.
- Read the exhibitor manual before the show and ensure that you designate one staff member as the ‘go-to’ person for liaison with trade show management.
- Establish a protocol to follow up leads and turn them into sales
- Follow up attendees to say ‘Thank You’ for filling our surveys or participating in demonstrations.