Ten Tips for Market Stall Success
Starting and running a market stall can be a daunting task, especially for the first time trader. Once you’re up and running, how do you keep yourself afloat? It can be hard to keep momentum going after the first few pitches, let alone make a profit. Here are ten tips to help you make your market stall a success.
1. Make sure your product is a good fit for the market. Research your markets before you commit. For instance, selling hot chocolate products will be a poor fit for a pet oriented market, unless it is hot chocolate for pets!
2. Do I stay or do I go? If your market is slow, you may need to do a cost-benefit analysis and work out if the market is really working for you. You may need to give it time to build a repeat customer base as well and new sales. It’s a balancing act, but there may come a point where you have to make a call about whether it’s time to stay or go.
3. Make sure your stall looks good. Your stall is a reflection on you and your product, so it’s worth putting in a little extra time to make it look great. A quality display gives the impression your products are good quality too.
4. Make sure your signage makes what you sell obvious. Make sure the graphics across the top of your marquee states who you are and what you do. Without clear signage, people won’t be able to tell what you sell without taking a close look at your products. You may also want to consider additional signage, such as a roll up banner showing key points about why potential customers should buy your product. Spyder Displays printed Marquee tops and sides offer and excellent branding with a fantastic range of accessories to match. Click here to find out more.
5. Don’t wait for customers to come to you. It may be tempting to surf the net or read a book on their while potential customers walk by during a long day at your market stall. Stand up, ask people questions, interact. When people walk past and give a sideways glance, ask them a question to lead them into a conversation and maybe a sale.
6. Be prepared when talking to people at your stall or walking by. You have between 30-60 seconds to sell your product. Push the benefits of your product and if a potential customer has a question, make sure you can answer it. It may be beneficial to have a spiel and answers to any questions you may face prepared in advance.
7. Have EFTPOS facilities available, whether it be through your bank or Pay Pal. People don’t carry around much cash as they used to, so when you are told “Sorry, I don’t have any cash on me”, you can answer “That’s ok, we accept eftpos and credit cards.” It will lead to more sales.
8. Have some business cards available for people to take away. Some customers (such as tourists) don’t like to carry things with them and others may have no money or cards with them. Giving them a business card makes it easy for them to buy online when they get home.
9. Have a form ready for people to sign up to your newsletter. The bigger your email list, the more future sales you will make when you email offers and updates about your products. It’s that simple.
Spyder Displays heavy duty outdoor Marquees are made with a solid 50mm Aluminium construction and come with a 5 year warranty. The printed graphic marquee tops and sides offer excellent branding opportunities with a range of accessories to match. Click here to find out more.