You want to make it as easy as possible for people to recognize you and your brand, right? Well, the best way to do that is by keeping your brand consistent.
But, what does it mean to be consistent? It means repetition. Over and over and over again! ‘Cause after all, people need to see something at least SEVEN times before they remember it.
If they remember you, they’ll be more likely to think of you FIRST when they’re looking to buy a product, find a new partner to work with, or connect with an expert in your industry.
Repetition keeps YOU top of mind!
So check out two easy ways to keep your brand consistent across all channels and get remembered more often!
1. Be Visually Consistent
It’s a super visual world nowadays and you’ve got to be on top! That means your brand has to get it together visually.
- Logo. You can probably guess what I’m going to say here: repeat your logo everywhere you can! The more people see it, the better!
- Colors. Pick colors for your logo, website, blog and more . If you plan your logo and colors together, your business will flow together a lot better online. And that will make it much more appealing to potential customers.
- Fonts. Your font is another reflection of your brand and who you are so choose wisely. Make sure it flows with your colors, logo and brand identity. Sure, having the same of everything isn’t very exciting or fun for you. But, think of the HUGE advantages!
- It’s repeating the same information over and over so that it sticks in people’s minds. Am I starting to repeat myself?
- You won’t have to re-create graphics and messages for your different communication channels.
- You can still keep things fresh by using the different features that different channel use. For example, you’ll need to make a kick-butt cover photo for your Facebook page, which you probably won’t use for other social networks. Use your logo and your colors to make it look similar to the rest of your visual branding.
2. Be Consistent in Your Interactions & Engagements
It’s super important not to forget your personality. You’re here to get more sales, leads and get more clients, but you should still be yourself on social media.
People still want to feel like they’re dealing with an ACTUAL person after all.
You don’t want to appear like your brand has an online multiple personalities disorder!
Last thing: make sure you have long and short bios ready for use on social media sites. A long bio could be up to 5-6 sentences long (with all the social media links in it!) and a short bio could be less than 100 characters (with spaces!). You may still need to tweak it for different sites, but at least you’ll have a universal starting point!
That’ll make it much easier to be consistent in how you represent your business to the world!
These points include your direct marketing strategies at Exhibitions, Conferences and Trade Shows and brand promotion for your major events.