Whether you have a 3m x 3m display area with a $5000 budget or a 6m x 6m island display with a $100K budget, you will still require a good plan. Begin with these 7 steps to help achieve a successful event.
o Use the plan to determine your goals and objectives
o Build your theme around your target audiences requirements
o Gather feedback from staff to improve performance
o Establish objectives to determine the success of your trade show event
o Think outside the square for new possibilities
o A good integrated plan and concept is easier to stakeholders
o Communicate effectively to clarify strategies and tactics