Amp Up Your Exhibition Display Graphics
Graphics play an important role in your exhibition display stand. They attract attention, evoke emotion, inspire needs, reinforce your brand, communicate messages, announce information and direct traffic. Unless they are done well, display graphics may be a waste of effort and cash. The following suggestions will assist you to amp up your display graphics.
What’s your message?
Your graphics should answer three questions. Who are you? What are you selling? So how does your product or service solve a problem for your known customers? People viewing your display want to find stuff that saves them hassles, time or money. Ensure your graphics give this information i, so that it can be absorbed… quickly.
Your graphics needs to have text short enough for attendees to read while walking past, just like a billboard. Seven or fewer words is good. Don’t clutter your graphics with information such a product numbers, specs or pricing, simply provide this info to interested attendees in a printed format, or hand them a card with a URL where they can find the details on a web site.
Now that you’ve sorted out your text, it’s time to take into consideration your imagery. Choose pleasing colours which make your text readable from a distance that either complement the colours of your display or contrast with it. Make sure important information “pops”. Fonts should be legible from a distance with sufficient space around and behind the type to make them easily readable.
Most companies make use of a brand style guide consisting of specifications for fonts, colours and images that comply with company branding. Be certain you provide your graphic designer acess to this guide so that they can follow while creating your graphics. It can save you money and sustain a professional, consistent look by reusing pre-existing artwork and themes from previous marketing campaigns instead of recreating everything from scratch.
Your Display Dimensions
The dimensions of your graphics will be determined by their intended function, placement and budget. While bigger is better, this is about visibility after all, if you don’t have the budget to buy high-resolution imagery, keep in mind that large, low quality images look usually much worse than small, well placed ones.
Behind the Scenes
Graphic design and production has its own own language, from file types, to production techniques, and specifications. Find out the artwork specifications your display company offers and follow them exactly. Supply the art department of your display company with fonts and logo files in .eps format and a copy of the relevant specifications from your corporate style guide.
Don’t forget to proof your artwork several times to catch any errors before the process goes too far. The further along you are in the graphics production process, the more will cost to repair a slip-up. Be ready with a plan B just in case your graphics get lost or damaged. Maintain a copy of your artwork on a memory stick or remotely accessible server to make sure that you’re covered.
Timing is Everything
Avoid any graphics related hassles thorough . You should definitely factor in time for artwork to be designed, approved, proofed, printed and incorporated into the finished display. If you aren’t sure about how long the process will take, its best to rely on the advice of the professionals at the display company.
Following these suggestions will enable you to create more successful graphics, while sidestepping the problems. Your graphics will look better, attract more attention, communicate clearly while you stay on budget and deadline.
For more information on graphics production, contact your local Spyder Displays representative for expert advice.