With over 20 years experience in the display business, we can offer many tips on designing an effective banner stand, exhibition stand or pop up display. There is no set formula as every business is different, but here is a few suggestions to help.
For specific system sizes and specs, ask our graphics team for a separate artwork specification or layout guide. Do not place small text or people’s faces on panel splits. Large text is OK, but try to place splits between letters. Try not to clutter the space with large amounts of text or too many images. Simple, clear and concise information and layout makes the best impression.
Take care with all display images, as poor quality or undersize originals will give poor quality results when enlarged on your display. This reflects on your brand.
Keep the number of colours used to a minimum. If you have corporate colours, it will be beneficial to use them for consumer recognition. Have these colours ready to supply (PMS Number) so we can match them accurately.
Perhaps only a web address or a phone number are all that’s needed. Alternatively, you might include your address, email address, fax number or freecall number. Again, keep it simple.
Less is more
Remember, you are trying to stand out in the crowd, so a simple design with Impact will always grab peoples attention than one with too much text and imagery. Remember, most people are viewing your display from a distance, so will not read your small print.