Meet the decision makers
83% of all visitors to a trade show have the authority to purchase or are a decisive influence in the purchasing decision of the company.
72% of trade show visitors intend to make a purchase either at the show or in the near future.
Exhibitions are effective because
54% of visitors come specifically to see new products and services
48% come for information
40% to keep up to date with technology
15% to make business contacts
Did you know?
46% of people planning to visit a trade show make the decision to attend more than 2 weeks before the show.
25% of visitors decided to attend the trade show because they had attended the same event before
82% of trade show visitors are aged over 25
An average expenditure of 9% of companies marketing budgets was measured as returning 23% of business.