Meet the decision makers

83% of all visitors to a trade show have the authority to purchase or are a decisive influence in the purchasing decision of the company.

72% of trade show visitors intend to make a purchase either at the show or in the near future.

Exhibitions are effective because

54% of visitors come specifically to see new products and services

48% come for information

40% to keep up to date with technology

15% to make business contacts

Did you know?

46% of people planning to visit a trade show make the decision to attend more than 2 weeks before the show.

25% of visitors decided to attend the trade show because they had attended the same event before

82% of trade show visitors are aged over 25

An average expenditure of 9% of companies marketing budgets was measured as returning 23% of business.