Using QR Codes to Enhance Your Trade Show Marketing


Quick Response (QR) codes first appeared on the exhibition scene a few years ago. At first attendees didn’t understand what they were or didn’t have a QR code reader on their smart device and understandably, they were viewed with skepticism. Exhibitions used to make mistakes such as not providing instructions to users, not connecting the QR codes to compelling content or offers or not printing them on smooth surfaces. That has change now and it’s easy to see why QR codes have firmly established their presence in the exhibition world.


Here are some great QR code uses:


1.Check-in—QR codes are and easy and quick solution when it comes time for exhibition attendees to check-in.

2.Tracking leads—Exhibitions can use the QR codes to initiate a lead retrieval profess to capture the lead’s information. Scanning a QR codes is a quick and easy way to upload information that doesn’t require an internet connection.

3.Distributing digital collateral—Use a QR code to take visitor directly to videos, landing pages, press releases or other marketing materials.

4.Attendance Tracking —QR codes are an great solution when it comes to tracking attendance for event sessions.

5.Voting—QR codes can be used to count votes on a product or idea by asking attendees to scan different QR codes to register different responses.

6.Gaming—QR codes are great for contests that require players to perform certain actions and earn points or prizes.

7.Explaining product features—QR codes can replace printed specification sheets and handouts and provide detailed descriptions of product features and benefits.

8.Joining a mailing list—Use UQ codes to direct leads to a sign-up page for the company newsletter.

9.Directing followers to social media channels—Direct users to your Facebook, LinkedIn and Twitter accounts through one convenient landing page using a QR clode.


As QR codes become more commonly used outside of the Exhibition Marketing arena, more visitors to trade shows will expect to see QR codes. QR codes are easy to generate, easy to read and offer unlimited possibilities for blending the impact of the face-to-face experience with the power of online platforms and analytics.