Do you ask yourself these questions?
How do you create a successful visual presentation on my banner stand, portable display or exhibition stand?
Does my display attract and interest the customer?
Is it overwhelming and confuse the potential client?
Is the display simply boring?
Does it reflect my company or productâEUR(TM)s brand or image correctly?
Here are some hot tips designed to help you create portable displays or exhibition stands that will get your customers’ attention and maximise your exposure.
1. Create a focal point
An overwhelming trade show or exhibition display or a boring one can both have the same problem – a lack of focal point.
Plan what the customer should do when they see your trade show or pop up display. Perhaps a new product or logo is the focal point – it is important that the focal point be around eye level and not too low. Use the lower part of your display for imagery or to help build the overall story of your display area.
2. Plan your design
Don’t just scatter products together. Practice drawing a quick layout to help you visualise the plan for your design.
Will your layout be horizontal or vertical? Will the products be arranged in straight or curved lines, in a pyramid or circular shape? Will the design combine a variety of elements, or just one?
3. Create balance
Strong displays have visual balance. Balance certain items of your design across your display stand. This would include colours, text and images.
Dark colours appear heavier than light ones. Large objects appear heavier than small ones. Generally larger, darker items would be placed near the bottom of a display, with lighter items at the top to avoid appearing top heavy. Placing too many items or heavy looking items on one side appears unbalanced. A grouping of many items on one side of the display can be balanced by one heavy item in just the right place on the other side.
Does balance matter? We all respond emotionally to visual stimuli. A lack of balance creates an impression of instability and anxiousness.
4. Keep it simple
The goal is to attract attention to the product or brand you are promoting, not the display itself.
Your goal is to make it easy for the customer to find what they are looking for and to make sense of your product or design arrangement.
5. Use proper lighting
Lighting is overlooked far too often. When budgeting for trade show and exhibition displays, lighting is not an ‘extra’ but imperitive. Lighting your displays properly can make the difference between a display that makes people yawn, or makes them stop and look.
6. Look at the display from all angles
After you have completed your display, step back and look at it. Very few people will see it standing directly in front of it. Most displays are approached from the side and seen from an angle.
Know the direction the traffic will be flowing around the event. This should be the best view of your portable display or exhibition stand.
7. Research other exhibitors
This sounds obvious, but is worth suggesting. Look around at other display booths or exhibition areas. How do they display their company? Is it a portable display or custom built stand or design? Is it counter top, floor standing or wall mounted? What size is it? Why do they display it in that way? Is there lighting?
8. Premium products need quality displays
As a general guide, the more expensive the product is, the classier the display should be. Although there are exceptions to the rule, you donâEUR(TM)t want to reflect your product or brand with a cheap and nasty display stand or booth. Equally, if it is a budget or high volume product that you are showcasing, you may want to use a budget display that suits the product and packaging. If you are a small organisation, a classy display may highlight the quality or professionalism of your company.
9. Review your event
When trying new ways of displaying, donâEUR(TM)t forget to review the event. Little tweaks here and there in the way that your exhibition or trade show display operates, can have huge results and of course you want to know what works and what doesnâEUR(TM)t.
10. Donating your old display.
When updating your display, why not donate the old one to a charity or not-for-profit organisation. Far too many unwanted displays are simply thrown away when they could be donated to charities or recycled into new ones.