Imagine this: You had an excellent exhibit, with a ton of visitors as well as a wealth of leads. However following the show, your great effort fizzled into nothing because your hard-earned leads gathered dust on top of someone else’s desk. Lead management happens to be the least noticeable, yet biggest final component of your display show marketing. Seek to g...
In terms of exhibiting, most companies utilise the same tired old tactics that worked in years past, and the outcome is they all begin to feel and appear the same. This scenario is especially true with regards to exhibition displays. So just how to create a splash with your Exhibition Stand and create a buzz? Magnify Your Exhibition Presence: Do something amazing at your exhibition stand....
In the last few years there have been significant economic and technological changes that have rewritten the exhibition marketing rule book. Here are some of these rules and how you can roll with the changes. 1. More Uncertainty: For the last few years, economic uncertainty has shown little signs of leaving. This may make your company decision makers unwilling to commit to exhibitions, ...
Your greatest exhibition stand asset is your capable staff who can turn visitors into qualified leads, forge strong relationships, and consistently represent your brand. By taking a balanced approach to your exhibition team, you can build a staff group that is much more than the sum of its parts. Male and Female Staff Make your booth more welcoming with staff of both genders on your team...
Trade exhibitions are a marketing goldmine often overlooked by business owners to their own detriment. Here are the top 5 reasons to take advantage of exhibition marketing if you want to supplement your existing marketing strategy. Test Ideas With The Public Before launching a product, it can be a good idea to attend an industry exhibition so that you can test the idea on the pub...
If your company regularly attends conferences, tradeshows or exhibitions, you know how important, and how challenging it is to generate considerable traffic into your display area. Try one or more of the following tactics to attract more attendees at your next exhibition. Create a contest that asks for tweets or text as entries. Prize Giveaways and Raffles can dramatically up the tr...
Most people have been to plenty of trade exhibitions. Most business owners know how to utilise these events to build relationships and find prospect. As a first time exhibitor, these tips may just help you achieve your goals. Here is a list of what not to do at your trade show event. Don’t call yourself a ninja or guru. If you are truly good at what you do, labels are unn...
Sydney 18 - 20 October Sydney Convention & Exhibition Centre Melbourne 25 - 27 October Melbourne Convention and Exhibition Centre Inspired by the TV series, Grand Designs Live is four exhibitions in one. Its the place to get free ideas, advice and pick up exclusive show specials. Enjoy over 220 exhibitors showcasing the latest innovations in Building, Interiors, Kitchen, Bathroom a...
25 - 27 October 2013 Melbourne Convention and Exhibition Centre Whether you are planning a family, expecting or have little ones already, the Melbourne Pregnancy Babies & Childrens Expo is a must see event! It can be difficult to find reliable advice on pregnancy and parenting and the goal of this exhibition is to give you an easy way to source expert advice face to face, ea...
The Early Years Exhibition & Conference Melbourne is an unmissible event for child care professionals. It showcases all products, resources and services for the day to day operation of both government operated and privately run centres associated with care of children and teaching children until primary school age. For more information, go to http://www.eyec.com.au/Melbourne/home.aspx ...