When shopping for anything these days, we are overwhelmed with information and options. It can be so difficult to know what solution is really best for your company. Here is a list of 5 criteria to help you shop for the right portable display and find the right solution for you. 1. How portable is it really? If you’re transporting your display, whether nationally or internati...
To achieve sustainable results business owners need to plan a way to make their objectives a priority and their vision a reality, and exhibition marketing is no exception. If you want to outshine your competitors you need to get serious about your marketing agenda. The following tips are worth considering for the best audience impact, and overall return on investment. See if his...
Appearance is everything when it comes to attracting customers, but it can be difficult to know where to start. Here are six quick shopping centre decoration tips to get you on your way. Choose a colour scheme for your shopping centre kiosk, and make sure your decorations match that theme. The first place you should look to find your colour scheme is your display signage, and in...
Keeping your social media pages updated and engaging can be daunting, but social media is a valuable tool that can drastically improve your exhibition performance. Social media gives your followers a way to connect with your company, on both an professional and personal level. Read to for two easy ways to use social media to improve your exhibition experience. Get promoting! Exhib...
A great demo is memorable. The top two reasons for remembering exhibits, ‘brand awareness’ and ‘product interest’ depend on what your company has done outside the exhibition arena. Good product demonstrations take advantage of the interactive, face to face environment, and set you apart from companies who just sit there. Here are seven elements that make a great de...
Display design is at its most effective when the message and design focuses directly on the target audience. A good display design instantly communicates to visitors that your solution is the one that your audience is are looking for with a compelling message, well branded, and explains advantages of exhibitors products. In reality, the opposite is true. Many displays point out every ...
1. Understand your target market. As a trader it you need to understand your unique selling point and your target market. Your unique selling point is what differentiates your business and earns you a special place in the minds of your target market. You need to know who buys your product, what they use it for, what your product does that others don’t, and how your produ...
Your display isn’t the only thing representing your company at your next exhibition. Plenty of attention will also be give you to you and your staff. You’ll be working long hours on your feet at your exhibit, so dress accordingly. You can dress professionally and still be comfortable if you keep a few things in mind. Dress For The Event Type Most venues don’t have...
When it comes to real, face to face events, exhibitions and trade shows are still performing well, but it is still important to ensure that you have a good plan and execute it well to see a real return on your investment. While some companies benefit from exhibitions and trade show, there are others that wonder if investing their time, energy and money was worth it. With a good plan, your exhibiti...
There are a few companies business owners everywhere look to who seem to have their finger on the pulse of the trendiest products and marketing tools. So how do they find out what’s new and next. Two words: trend spotting. Trend spotting or cool hunting, when combined good sourcing and great marketing, can great demand for your products out of nowhere. Your kiosk can reap the b...