Improve your exhibition marketing, improve your results

How much of your exhibition program is focused on the marketing aspect of trade shows? The logistics of getting your stand from A to B (sometimes C to D) takes up a lot of time, but it’s important to still take time to focus on how to market yourself better, and improve your exhibition results.   Zone in on your best persona To better understand your best clients as prospects, ...

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Six easy steps to promote your Market Stall or Shopping Mall Kiosk

1. Get Your Branding Sorted Out Get a good graphic designer to put together your branding, and use it on everything. This includes your business cards, website, social media, emarketing, product tags and carry bags. Don’t forget your market stall or shopping kiosk signage as it is a key element in assisting you to pull together a professional image. A consistent look will make you look trus...

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Trade Exhibitions: The Personable Approach

It doesn’t matter if you have a big budget (or a little one), there are still a few tricks you can use in your exhibition space that can maximise your time and space at any conference,exhibition or trade show.   Be different If you want to be remembered, do the opposite of everyone else. If every other display is big, go small. Sometimes people can feel a little lost at a mass...

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Your Market Stall or Shopping Centre Kiosk Needs a Facebook Page

As the wave of social media continues to make its way into our lives, it may seem that more and more businesses are asking you to “Like us on Facebook”. Why? Do they know something you don’t? With the amazing popularity of Facebook, is it actually worth the time to create a Facebook page for your business and maintain it? Read the following reasons why the answer is a definitive ...

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Market to Your Shopping Centre Kiosk to Women

Does your shopping centre kiosk have a product or service that caters to women? Today’s women has many demands on her and her time, including a job, household management, child care and more. She needs a fast, easy and convenient service. If your kiosk can find ways to accommodate the needs of women, significant sales will be your reward. Here’s some ideas to get started: Make your ...

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Four things you need to know about the way trade shows are changing

Change is inevitable, and trade shows are no exception. As with any change, there are challenges, but there are also opportunities. Here is what you need to know now.   1. Technology is here to stay The exhibition industry is captivated by technology, which is having an impact on the way that people experience the shows as attendees. This change is here to stay for the long term, des...

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Small Exhibitions, Big Opportunities

It’s always good to look for the positive in any situation. While on the surface, it may seem that small exhibitions may be a problem, they are quite the opposite. In fact, for the more opportunistic exhibition marketer, they can be a powerful tool. A positive approach can get you even more value out of a small exhibition than many larger shows.   A small audience can mean big connect...

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Shopping for a Portable Display Solution? Here are 5 tips to Consider.

When shopping for anything these days, we are overwhelmed with information and options. It can be so difficult to know what solution is really best for your company. Here is a list of 5 criteria to help you shop for the right portable display and find the right solution for you.   1. How portable is it really? If you’re transporting your display, whether nationally or internati...

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Five Key Ways to Maximise your Exhibition Results

To achieve sustainable results business owners need to plan a way to make their objectives a priority and their vision a reality, and exhibition marketing is no exception. If you want to outshine your competitors you need to get serious about your marketing agenda. The following tips are worth considering for the best audience impact, and overall return on investment.   See if his...

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